Global, FMCG brands appear stale in comparison once you switch to natural and organic beauty ware that’s abundant in India. Here are our reviews of 7 wholesome, homegrown skincare labels.
If you’re looking for really effective, natural personal care products but also value scientific research and modern production values, Just Herbs is your brand. We highly recommend their bestseller Herb Enriched Skin Tint (Rs1025), which is essentially a healthy foundation. Also try the Nosun Sunscreen with Jojoba and Wheatgerm (Rs645), and Silksplash Face Wash (Rs445).
Launched in 2013 with the concept of safe skincare, Organic Harvest is true to its name. Using only pesticide-free plants in their preparation, their very large range of skincare and essential oils are ethically made and not tested on animals. Try their Pollution Defence Serum (Rs1095) or Cream (Rs1495) for protective, earthy, wholesome moisturisation.
FIRST WATER SOLUTIONS
Launched this year by a Parsons School of Design graduate who wanted to help her grandmother heal her chemotherapy pigmentation, First Water Solutions is based on old homeopathic and Ayurvedic formulations, and has heavenly face mists (Rs350) that smell amazing and leave your skin well hydrated too.
You’ll be hooked to this brand once you start using their products. Made with high-quality ingredients, beautifully packaged and yet very reasonably priced, SoulTree is on top of our favourites this year. Try the bestselling Apricot Moisturiser (Rs450) for light and non-greasy hydration. The Methika, Bhringraj and Virgin Coconut Hair Oil (Rs550) assures thick tresses, and the Indian Rose Face Wash with Turmeric and Honey (Rs375) is light and fragrant to use. Just pick any product and enjoy the results.
Made using plants grown on an organic farm near Ahmedabad, Azafran comes from a company that has ISO, USDA and ECOCERT certification. Try their excellent sunscreen lotion, D’fend SPF 30 Creme (Rs700) made with organic soya butter, which protects you from not just the sun but also pollution and signs of ageing.
A popular wellbeing brand based out of Kerala, you may have come across its stores at various Indian airports. Their products are formulated with minimal synthetic additives, colours and fragrances. Try their Vetiver & Nagarmotha Cream for Men (Rs900). It has a pleasantly peculiar fragrance but is very effective for the skin in winter.
Headed by a double gold-medalist IIT chemical engineer and MBA, with offices in Mumbai, Bangalore and London, Plum follows global best practices in coming up with natural beauty solutions — and they have very cool branding too. Try their Green Tea Clear Face Mask (Rs490), which leaves your skin feeling lighter and smoother in summer.