She Works 7 Days a Week to Make Ends Meet – and She Couldn’t Be Happier

Renu Chouhan, the girl behind the popular fashion e-venture Kuch Creative, has turned her limitations into her strengths, and her needs into fuel to work harder.

By Renu Chouhan, 27, Delhi

My parents run a dry-clean shop in Delhi. I belong to a lower middle-class segment of society where education is not considered important, especially not for girls. But my parents forced me to go to college and seek a meaningful career.

This is the biggest gift they could have given me. I am the only girl in my family who completed her Master’s and is a professional.

And yes, I am the only one to have reached the age of 27, and am still unmarried by choice.

After doing my BA in Hindi Honours from Delhi University, I did my post-graduation in journalism and later MA in mass communication from Kurukshetra University.


I started my career with a popular Hindi daily while still studying. Later, I moved to the digital wing of India’s top Hindi newspaper, where, for almost five years, I worked as a lifestyle writer and social-media editor. Just last month, I moved to another media organization. But my job is not my entire life.

I always wanted to be an entrepreneur, so I started my online venture Kuch Creative exactly one year ago, retailing ethnic fashion jewellery. I work Monday to Friday in my paid job and spend my weekends shooting pictures, uploading, sourcing, packing, promoting, handling social-media, maintaining records, profit and loss, and so on. It is not easy, but I love it.

It takes hard work to follow one’s passion. But don’t underestimate yourself. This is the simplest and surest path to happiness.

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First published in the December issue of eShe magazine. Read it for free here, or buy the print edition.

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