Born in India and now based in UK, Archana Dhankar’s love affair with fashion began early on in life. After graduation from Delhi, she moved to London to study styling. A few years later, she established her own blog, Fashionforroyals.com, which now sees over 1 million hits per month, and which has become a popular destination for Indian women looking for practical styling guidance.
“The idea is to keep in mind the current trends and the personality of the individual,” says Archana, who has over 50,000 followers in Instagram, and over 1 lakh on Facebook and other platforms.
A digital-marketing professional with over 11 years of experience, Archana has been able to bring her passion and work together as she also works as a stylist and image consultant on offline platforms. Her intrinsic love of India’s culture reflects in her sartorial experiments, and living in London and her love for travelling add a global dimension to the looks she creates.
“Being an entrepreneur demands a lot of time, but with trial and error, I’ve got the hang of functioning and management,” admits the fashionista, who says her husband is her biggest support system in life.
Archana, who recently bagged the Exceptional Women of Excellence 2017 Award and is the All Ladies League chairperson for Innovative Marketing in UK, adds, “A successful woman is not always the one who has achieved professional highs, but a woman who has her own identity besides wife and mother. It’s very important for a woman to take care of herself, go out and socialize on an individual level and follow her dreams.”
Her advice for women starting out on their own is to be consistent. “It’s easy to lose faith at the start but hard work always pays off. If you believe in yourself, you will definitely succeed.”
Check out three looks she suggests for this wedding season.
First published in the November 2017 issue of eShe magazine. Read it for free here. Or buy the print edition.
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