By Neerja Palisetty, 43, Jaipur
I was born in my grandma’s village in Srikakulam district, Andhra Pradesh, and brought up in Ahmedabad and Indore. My father had graduated as a textile designer from the first batch of NID Ahmedabad. Influenced by him, I studied clothing and textiles during my graduation from MSU Baroda, and joined him in his work.
Later, I set out to chart my own career. Over the next 17 years, I worked as a merchandiser at Tirupur in Tamil Nadu and as a design professor in Coimbatore and later Jaipur. I pursued higher education from Nottingham Trent University and through online courses. But there was always this desire to set up my own weaving studio.
I researched sustainable design and presented papers in international conferences. Sutrakaar Creations is the outcome of all that research. My brand makes eco-textile creations with paper and natural materials. The idea is to juxtapose crafts with post-consumer waste so that we promote fair trade, craft empowerment, zero-waste and ethical fashion.
I’ve learnt that if you work hard with passion, a positive attitude and complete faith in the Supreme, success will follow.
My dream is to educate more and more people globally to follow a sustainable lifestyle. My husband has now joined me in my work. This is our contribution to saving the earth for future generations.