She Quit Her Job at a Luxury Magazine to Promote Eco-Conscious Lifestyles

By Neeti Mehra, Mumbai

I was born in Bombay and we moved to Delhi when I was really young. Though I studied to become a bean counter, since childhood I had secretly nurtured a dream of becoming a writer. Over the years I’ve observed that however much you try and scupper your dreams, they have a way of wriggling their way into reality. I did become an editor; I travelled the world and explored my creativity as a food stylist, a photographer, and then, a stationery designer.

My first brush with sustainability came when I created my own line of India-inspired stationery, Chamku, created from recycled paper – wacky, eco-friendly, and very Indian. At the same time, as the editor of a luxury magazine, I explored how premium brands were consciously embracing sustainability. How we live is deeply entwined with our and our children’s future.

I finally took a plunge to start beejliving.com, a curated platform for slow living in India. With workshops, content and a lot of information planned, I hope to make an impact, however small, by helping people lead fuller lives. Life is short. We owe it to ourselves to make it rich and meaningful.

First published in the August 2017 issue of eShe magazine