Sonya Vajifdar began creating conscious couture out of natural materials and upcycled waste after encountering Buddhism.
Masumi Mewawalla went from child actor to fashion designer, but one thing’s the same – her grand designs on life.
Sonal Garodia achieved her childhood dream of becoming a globe-trotting businesswoman powered by ambition and a desire to generate business for India.
These six brands are moving against the tide of fast fashion by ensuring ethical production and environmental responsibility.
Shivani Suhag bagged awards from the very first year of her accessories brand Avocadoe’s launch but sustaining the momentum is where her craft lies.
Mahima Gujral’s new label Sui by Sue Mue brings together her love for travel, thoughtful production and slow fashion.
Shubhika Davda’s edgy fashion label Papa Don’t Preach defines its muse as “a ribbon around a bomb” and is meant for a “perfectly flawed girl”.
With their jewellery label Outhouse, sisters Kaabia and Sasha Grewal are carving out an unexpected niche for themselves.
Anam Patel’s pioneering concept of designer body harnesses aims to instill confidence in Indian women.
Sisters Aanchal and Akshita Sagar returned to India after years abroad on a passionate quest to revive the heritage Benarasi sari and make it relevant again.
Rina Singh’s label Eka is reflective of her own personal ethos of simple living, inspired by her upbringing in a family of agriculturists.
Former operations manager Sushma Mehta Shah channeled her creative energies into her own jewellery label after a chance statement triggered her to be a successful entrepreneur.
Iconic Jaipur jeweller Sunita Shekhawat lets her creations speak of her many stories and histories.
Fashion blogger and social-media influencer Archana Dhankar shares advice for women entrepreneurs and three trendy looks for the wedding season.
Homemakers-turned-designers Swati and Sunaina have resurrected India’s most opulent weave, says Shreya Mohan.
To help you with your festive wardrobe woes, Shreya Mohan has done some homework on the latest trends and has put together five looks to light you up this festive season. Happy shopping!
Not only does Shweta and Prachi’s online label address a gap in the market for urban working women, it also offers a hand to the rural underprivileged.
Versatile, trendy and yet timeless, the label Zariin by sisters Mamta and Vidhi Gupta has been high on the radar for most jewellery aficionados. Seven Delhi fashionistas show us how they wear their favourite pieces.
Fashion Design Council of India (FDCI) recently concluded its 10th Couture Week at a week-long extravaganza in Delhi, and as expected, the biggest couturiers of the country lined up to showcase their pieces. Here are the pieces that got our attention.
Inspired by her family of freedom fighters, academicians and craft lovers, Karishma Shahani Khan reinterprets India through her label Ka-Sha.
Changes in urban lifestyle call for changes in shopping patterns as well. Adopt these tips and get with it, says Zarine Bajaj.
Here’s your style update from the world of Indian fashion.
Sari aficionado Srishti Madhav returned from London to work with the weavers in Varanasi. Her mission? To revive the gorgeous Benarasi drape
She creates down-to-earth saris for the high and mighty. Anavila Misra’s latest collection takes forward her love affair with linen and India
And you’ll never guess what it is.
Powered by discreet luxury, JADE ensembles portray a distinct love for Indian heritage and craftsmanship. And they’re now available online too. We talk to designers Monica and Karishma about their experience with e-retail.
One is a jewellery designer from Jaipur who is known for her opulent kundan and meenakari designs. The other is a sari and textile exponent whose Kota and Banarsi weaves are to die for. And […]
Our favourite feminist from Bollywood, Kalki Koechlin graces the cover of The Magazine by Pernia’s Pop Up Shop this month. It’s their fifth anniversary and the cover shoot this time is sophisticated and simply gorgeous. All the more so because Kalki is someone you can’t help admiring, whether it’s for her personality, her oeuvre of films, her stance on women’s issues, or her fabulous fashion.
I was always fond of watching Bollywood movies. Now, you may say that’s a common passion in India but, in my case, my love for Bollywood films had another angle to it: the clothes. I […]
I often meet homemakers who make statements such as, “Oh, I am JUST a housewife,” “I have no time for hobbies or myself,” and, “After all the housework and childcare chores, who has the energy […]