Divya Chugh: The Jewellery Resurrector

Divya ChughWe’ve finally found that special someone. Someone who can redesign our granny’s old jewellery and create trendy new wearable pieces out of it.

“Antique jewellery comes with a lot of emotional value attached,” says Divya Chugh, a Delhi-based jewellery designer who retails an interesting range of cocktail gems and jewels from Ogaan at Santushti Complex. “It’s not something you want to throw away but then it’s not something you want to wear for a party either. So we take it apart and put it together in a modern way for you.” Definitely a useful person to keep in your little black book, we say.

While the 30-something Aquarian mostly creates fashion jewellery in the range of Rs 1,000 to Rs 3,500, customised fine jewellery is an important part of her repertoire as well. “My mum was a jewellery designer and so she helps me in that part of our work,” says Divya, who launched her own label in 2005. Back then, she sold out of a store called Moss in Bandra, Mumbai, where she did roaring business. Bollywood costume designers even selected her pieces for films — Manish Malhotra sourced Divya’s stuff for Kareena Kapoor to wear in the film Chupke Chupke, for instance.

jewelleryBorn to a south Delhi business family, Divya was an artist since childhood. Having completed her schooling from Carmel Convent in Delhi, she then went to Lady Shri Ram College to study philosophy (philosophy!) since her dad said she couldn’t really make a career out of art (hah!). Later, however, her art gene (helped along by mommy dearest) found a vent in jewellery and she completed several courses in jewellery design and gemmology from institutes such as Central Saint Martins London, IGI Antwerp and others.

Her brand Bedazzled – Jewellery by Divya Chugh calls itself ‘an innovative accessories brand that combines Indian designs with modern techniques’. “I wanted something that has global, modern appeal,” says Divya. You can write to her at to place an order.

cuffWe shoot her some quick questions:

Top item on the morning’s to-do list?

To check on all the orders for the day.

EOD hobbies?

I love to work out in my free time. I also like to watch movies and I really enjoy painting, of course.

Book at your bedside:

Crazy Rich Asians by Kevin Kwan

Yo mama always said:

To be polite to people, even if they are being rude to you.

Special daddy moments:

There are too many moments, can’t think of one.

Turning point:

The time when I decided to start designing jewellery as a full-time profession; it was a huge shift from my passion for painting.

When work and family pull you in opposite directions, what do you do?

Take a vacation to unwind!

About eShe

eShe is an independent women’s magazine and blog based in New Delhi that amplifies women's voices and stories about our shared humanity. Reach us at

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